It would be somewhat gauche for a huge Hollywood star to be the public face of a big budget ad campaign about mobile phones in the US. Solution: be the public face of a big budget ad campaign about mobile phones in Japan.
Softbank are one of the largest mobile phone companies in Japan, and you can’t turn many corners without running into those dead, dead eyes on a billboard or on an electronics shop display stand.
She kind of looks like she’s been treated with Smilex, actually.
Of course, Cameron Diaz is only the latest in a very long line of American celebrities ready to convert their dignity into hard currency in Japan. Notable examples are Harrison Ford and Bruce Willis, and hugely popular still is Brad Pitt, whose mug is on many “glamour” items like designer jeans and Omega watches.
But don’t take my word for it – see it for yourself. I suggest – no, demand – that you start here. Then, given that he now runs the 5th largest economy in the world, sit back and have a long think about the world that we live in.