I’m sure you’d all like to know that I’m eating healthily over here:
They’re not quite Coco Pops – they’re “Coco’s Chokowa”. As far as I can tell, “choko”, handily, is “chocolate”, but I haven’t yet worked out what that “wa” at the end is for.
The other interesting point this box shows is the Japanese fascination for baseball. Baseball is huge here. You often see boys throwing a baseball around on the backstreets, or like the guy I passed at the shops today practicing his pitching motion during a few idle moments.
In a move that most Western companies would kill for, baseball teams in the Japanese major league are often named for their corporate owners, like the Tokyo Yakult Swallows (the ones who make the citrus-y milky health drinks) or the Fukuoka SoftBank Hawks (a huge Japanese mobile phone company).
I haven’t yet watched more than a few minutes of baseball in electronics stores, since I am bereft of television still. So, I currently can’t make a good comparison between baseball and Australian games, but everyone is still amazed when I explain “Cricket: The Game That Takes Fives Days To Play”.