I have noticed an interesting trend in Japanese beer advertising of late. I submit these photos as evidence:
Guy on the right: having a good time with some friends.
Guy on the left: passing a kidney stone.
Girl on the right: rather elegantly enjoying a beer.
Guy on the left: has just come to the horrific realisation that it’s not beer.
What does it all mean? Is this some new-age marketing strategy that I’m not aware of? Does advertising that their products may hurt you actually work? So many questions…