I don’t think this is exclusive to Japan, but I was very surprised to see this piece of Australia on Omotesando, a famous high-end shopping avenue in Tokyo:
I wasn’t familiar with “Mac”, but found out it is a cosmetics chain. This would lead me to believe, if I am not mistaken, that they are using Dame Edna to sell…. cosmetics.
I am not a marketing guy. However, I am now lead to believe that marketers must operate on a plane far, far away from the one I operate on, for at first glance, this seems like a terrible, terrible idea that I cannot begin to fathom. I am also assuming that they got paid actual, real money for doing this, and probably a lot of it.
At the very least, I think you’d have to agree that as far as marketing campaigns go, this is, in many respects, ballsy.