I originally thought this was a clever ad for the Japanese version of the Beastie Boys, but the signs say:
New virus strain protection
For infection prevention; for personal use
50 day rental – $150 AUD
14 day rental – $110 AUD
Now, Japan is a fairly health-conscious country through the use of face masks and the like, but “personal use” hazard suits to stop you getting the ‘flu? If this is the correct interpretation, I’m thinking it was a pretty optimistic entrepreneur who thought people would start getting around town dressed like this. I might rent one, turn up to work and see if anyone says anything.