Treasures in junk mail

In my junk mail, a pamphlet advertising a moving company:

The possible wordplay in the domain name,, that in Japanese doyou means “Saturday” and hikkoshi means “to move house”.  So, you can read the web address as both “Saturday house moving” or “Do you move house?”.   Clever!

Interesting side note – the yellow speech bubble above the driver’s head is advertising that this moving company “uses kind-to-the-planet natural gas trucks!”.  As in other places, advertising promoting “eko” environmentally-conscious features have become very prominent in Japan.


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