In Australia we’ve long been used to a lack of cigarette advertising. The backs of glossy magazines in the 80’s usually featured a full-page cigarette ad set in a tropical paradise, made even better, of course, with the addition of smoking. For some reason, they never seemed to feature pictures of smokers throwing their butts into the once pristine sand, to be consumed later by the local fauna.
In Japan, with cigarettes retailing at around $3.50 a pack and seemingly few restrictions on advertising, tobacco ads are everywhere. Although I’ve been here for a while, I still find it jarring to see something like this on the side of the road:
This one says “After you’ve savoured one, it will be hard to notice the smell”. Apparently, I don’t know any smokers who use this brand.
Even better though: this. Black Impact. Just what every smoker wants to be reminded of as they inhale.
There’s no question that this is a manly cigarette for manly men, as well as David Beckham impersonators wearing hats at jaunty angles.
Black Impact tells your lungs who’s boss. They don’t co-operate, they know you’ll hit them with soothing, carcinogenic toxins wafting over from flavour country. If they do co-operate… well, the outcome is the same really.