This is the limited-time-only Tower Cheeseburger from Lotteria, a popular burger chain in Japan and other parts of Asia:
Yes, for about $12, this 10-patty-and-slices-of-cheese in a confectionery-grade bun “Lotteria challenge” can be yours. I see a pickle hiding up there, so with the vegetable food group represented, we can safely assume there are no health issues.
Funnily enough for a country that eats relatively healthily, this isn’t the first time that Japan has been lured by stomach-bursting fast-food challenges like this one. Last year, Burger King ran a 7-patty monster in conjunction with the Windows 7 launch last year:
The poster advertises it as an “American-sized burger”, with 13 cm and 113 g of beef patty. At least it’s not adorned with half a kilo of cheese. The first thirty people to a store each day got it for about $10, everyone else after that paid around $18.50.
One of my co-workers attempted to eat this and reported that it was really, really disgusting. Who would have thought?
On the plus side, if Japan can keep this up for long enough, there could be a flow-on demand for new types of clothes tailored to suit more “American-sized” consumers.